Originally posted by manish_okhade
Well jokes aside, Can you pl elaborate how come a Chaddi player grow the MCAP to such a high level? Any fundamental analysis will help. |
What one needs to know is Page is no more a chaddi player. It is into socks, track pants, boxer shorts, bandis, women's inner wear, kids inner wear, Speedo range of products etc.
Out of the total indian population of 120 odd crores, if one were to assume that only 5 % people are the potential addressable market for Page, then with all the above products, Page can garner minimum 500 (2 chaddis plus maybe a pair of socks or two pair of ganji) Rs per year sales from the above people then it has sales potential of around 3000 crores. I read somewhere that the whole underwear market potential for India is around 18-20k crores. And this market keeps growing at around 12-15% per year. Plus Page has the brand power and distribution network firmly in place.
Currently page is around 3000 cr market cap on turnover of around 600 crores. So on turnover of 3000 crores it can go up to around 15000 crores. And the brand pull is so good that they can keep on extending the brands plus launch new categories which they feel comfortable catering to.
All in all this can be a good compounding machine for those who want to buy and sleep and forget for next 3-5 yrs. It can easily give around 20% cagr returns on a conservative basis. If one is smart and gets in during a weak quarter or during some problem the company faces of a temporary nature, remember Hawkins

then returns can be higher.
Regarding threats of Reliance or other bigger players, just look at the attempt of Reliance to enter the retail space looking at the success of Pantaloon and they seem to have landed themselves in quicksand. One cant make a brand overnight in the undie space. Thats where page has the edge.