Jain Irrigation, the micro-irrigation major, is working on a concept called “on demand water on tap”, which will allow farmers to draw water from metered taps.
For the world’s second-biggest drip irrigation company, the move to expand its business spectrum comes naturally. “As a core business, our company is focusing on water,” he said.
The “on demand water” as a project is still at a pilot stage. It is being tested out in the rural belts in the southern and western states of the country, Jain said.
A recent Credit Suisse report stated that by 2025, based on the most recent UN population data, that 18 countries will have water demand in excess of supply and 58 countries (representing a total of 64% of the global population) to suffer high or medium -high relative water stress.”
The concept envisages providing as much water as the farmer needs.
But the water is available through pressurised pumps as and when the farmer needs it. Open the valves and he’ll get the water and he’ll pay for it. So you need to find an area where farmers are ready to pay for the water used.
For Jain Irrigation the “on demand water on tap” is part of a larger scheme that involves in preparing itself for a bigger role in water distribution. “We are looking at a lot of opportunities. We have a lot on the table,” Jain said.
The Jalgaon-based company is under contract with Veolia, a leading French water management company, to supply plastic HDPE pipes to the end consumer on a 24/7 basis.
Jain has an important role to play in the Veolia led project happening in the state of Karnataka.
According to the Credit Suisse report, General Electric has publicly stated that it forecasts its water-related activities to grow at a compounded annual growth rate of 35% (up to 2009) in developing countries. Dow Chemical similarly expects to triple water exposure over the next four years.
Jain said his company is betting on India to provide the maximum revenues.
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