All the comments on the business of Rayban Sun are regarding Rayban brand and growth here is ordinary-15-20%.(so no point in Rayban going in for cheaper products which strategy met with disaster in India a few years ago)The real growth can come only from premium brands like Prada,Versace,Chanel,Ferragamo,Polo Ralph Lauren.....growing at 50 percen on a small base( but by now larger than (midpremium )Rayban sales) without any advertisements.Of late real growth has been here in the above Rs8000 category, according to the annual report.Lately,fashion  and premium journals like Cosmopolitan,Men"s Health,Top Gear( Annual issue)seem to have ads and special pages devoted to high fashion eyewear.I suppose with designer outfits flying off the shelves these shades too will as I see ( in the photographs)that both go together.I also observe that most motorcyclists wear shades,perhaps unbranded but over the years a slight shift to high class,(made of really superior material) would mean that a huge market would emerge.

Edited by Ajith - 30/Oct/2006 at 9:19am

Great upmove by Rayban today  to close at recent high 0f 94.05.

In todays chat R Damani commented that Rayban does not interest him currently because it has a 'bloated equity'.He is right on the surface just like in the case of TVS Suzuki many many years ago on a similar equity cap someone commented 'elephants don't dance' and subsequently it was more than a 15 multibagger as demand for motorcycles soared.

Edited by Ajith - 14/Nov/2006 at 10:14pm