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kulman
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   Posted: 22/Jul/2007 at 12:00pm |
The rating agencies Crisil & Icra have kind of moat as well as brand equity owing to foreign promoters S&P and Moody's respectively. And the business is growing.
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Life can only be understood backwards—but it must be lived forwards
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basant
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Posted: 22/Jul/2007 at 12:06pm |
Originally posted by kulman
The rating agencies Crisil & Icra have kind of moat as well as brand equity owing to foreign promoters S&P and Moody's respectively. And the business is growing.
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BINGO
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'The Thoughtful Investor: A Journey to Financial Freedom Through Stock Market Investing' - A Book on Equity Investing especially for Indian Investors. Book your copy now: www.thethoughtfulinvestor.in
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kulman
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Posted: 22/Jul/2007 at 12:22pm |
On a lighter note......Rating, Betting & Dating are all-time growing businesses!!
P.S.: Sorry for digressing a bit, as they say old habits die hard!!
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Life can only be understood backwards—but it must be lived forwards
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tigershark
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Posted: 22/Jul/2007 at 12:24pm |
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more than the adv i would give more weightage to the quality of the product a poor quality product with a great adv in the long run wont sell a great quality product with a great adv will sell a great qproduct with no adv will also sell finaly it boils down to q.q.q
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understanding both the power of compound return and the difficulty getting it is the heart and soul of understanding a lot of things
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tigershark
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Posted: 22/Jul/2007 at 12:26pm |
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DIE HARD 5 starring KULMAN!
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understanding both the power of compound return and the difficulty getting it is the heart and soul of understanding a lot of things
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smartcat
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Posted: 22/Jul/2007 at 12:58pm |
| Rating, Betting & Dating are all-time growing businesses!! |
You forgot to add Alcohol and Indulgence. The all time growing businesses are RABID - Rating, Alcohol, Betting, Indulgence and Dating.
| more than the adv i would give more weightage to the quality of the product a poor quality product with a great adv in the long run wont sell a great quality product with a great adv will sell a great qproduct with no adv will also sell finaly it boils down to q.q.q |
When you have a great product but poor brand communication, the brand will take lots of time to grow. Good advertising has to go hand in hand with great product.
PARACHUTE is such a massive brand that Marico is launching most of its new products (scented hair oil, shower gel, anti-dandruff cream etc) under this brand name. If Marico launches an airline, I'm pretty sure that they will call it the 'Parachute Airways'.
This is a case of a company capitalizing on strength of an existing brand to enter into new territories.
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kulman
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Posted: 22/Jul/2007 at 1:07pm |
The all time growing businesses are RABID - Rating, Alcohol, Betting, Indulgence and Dating.
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Wow....that's a great one indeed 
Especially so when the RABID's literal meaning is Marked by excessive enthusiasm for and intense devotion to a cause or idea!!
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basant
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Posted: 22/Jul/2007 at 1:58pm |
Originally posted by smartcat
You forgot to add Alcohol and Indulgence. The all time growing businesses are RABID - Rating, Alcohol, Betting, Indulgence and Dating.
[quote]
PARACHUTE is such a massive brand that Marico is launching most of its new products (scented hair oil, shower gel, anti-dandruff cream etc) under this brand name. If Marico launches an airline, I'm pretty sure that they will call it the 'Parachute Airways'.
This is a case of a company capitalizing on strength of an existing brand to enter into new territories. |
I hope that in that airline Parachute remains more symbolic rather then a means of getting out opf that aircraft. 
Without doubt PARACHUTE has been a huge brand but when we look at it from the monetization point of view we could look at emerging brands that are scalable in nature and can become BIG in terms of business because though FEVICOL is a big brand how much of it is actually used by us. Comparing a FEVICOL or a COLGATE to an AIRTEL will tell us that the usage factor is very high in AIRTEL. For example a family spends Rs 35 a month on a toothpaste and more then Rs 1500 month on mobile bills. SImilarily though FEVICOL is a big brand the spending basket is limited.
Some other brands that we consume a lot but which ghave no pricing power (due to regulations) are SERVO, SPEED etc but that does not help because these brands have grown big but still have little or no pricing power.
Edited by basant - 22/Jul/2007 at 2:03pm
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