Shankar Sharma and Devina Mehra

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   Once upon a time there was a Mithai wala ,he opened a new shop.To attract customers he wrote on his shop following:
"Yahan bahut Swatheest Mithai milti hai"..His business prospered.

Than one day one of the analyst came and said "bhai is statement mai yahan likhne ki kya jaroorat hai it is obvious ki Mithai ki dukan pe mithai hi mlegi"

Listening to him,the shopkeeper changed the statement to
" bahut Swatheest Mithai milti hai".."

Second analyst came and said "What you have written does not create confidence,you have such a big good shop what's the use of adding word Bahut"

Listening to him the shopkeeper changed the sign to 
"Swatheest Mithai milti hai"

Now came another distuingeshed analyst and siad "bhai,mithai ki dukan hai ..acchi chal rahi hai obvious si baat hai ki mithai swatheest hai..what's the use of this extra word"

Unfortunately,shopkeeper was scared that people might think he does not have confidence in his own product he changed the sign to 
"Mithai milti hai"

Than came an international analyst and commented "you should be precise and short.that makes it beautifull"

Listening to him..the poor soul decided to change the sign to "Mithai hai"

If this was not the end of his agony  ...somebody followed up and said boss'...Mithai hai looks cheap ,remove the word hai.and may be your shop will become branded as the word Mithai in itself sounds very pleasent to ears ..
Already succumbed to so many suggestions the shopkeeper went further and renamed the shop to "Mithai"....

I would have loved to end the story here...but unfortunately  it did not stop here....

In the meantime one of savvy market analyst came up,after doing an extensive survey of the market  said to shopkeeper..."It always pays to give a detailed description of your shop and highlight what you are all about...Mithai..it does not sound convincing for any one.....you should write it in more detail..  something like "yahan bahut Swatheest Mithai milti hai"...

No clues for guessing the moral of the story....everybody has his own point of view..and correct in some point of way..what is important is to listen to all the advice before making a informed decision and not after making the decison. 