Brokerage report gives a nice snapshot about a company. You could try and get this info from the company website, business websites, management presentation etc - but reading about a company from a third party's perspective is always a good thing.
From an analyst report, I look at the following -
- Earnings estimates
- Past financial performance
- Pros & Cons of investing in the company
- The bigger macro picture (Eg: Organized retail sector is growing at 30% per annum, Rupee is expected to settle at Rs. 35 levels etc)
- Future initiatives taken by the company
- Segmental results (if the company is diversified)