Found it on net: (Have a hunch that I am repeating whats already present at TED.. cudnt find it though)
1. Investing is fun, exciting, and dangerous if you don't do
any work.
2. Your investor's edge is not something you get from Wall Street
experts. It's something you already have. You can outperform the
experts if you use your edge by investing in companies or
industries you already understand.
3. Over the past 3 decades, the stock market has come to be dominated
by a herd of professional investors. Contrary to popular belief, this
makes it easier for the amateur investor. You can beat the market by
ignoring the herd.
4. Behind every stock is a company. Find out what its doing.
5. Often, there is no correlation between the success of a company's
operations and the success of its stock over a few months or even a
few years. In the long term, there is a 100 percent correlation
between the success of the company and the success of its stock.
This disparity is the key to making money; its pays to be patient, and
to own successful companies.
6. You have to know what you own, and why you own it. "This baby is a
cinch to go up!" doesn't count.
7. Long shots almost always miss the mark.
8. Owning stocks is like having children - don't get involved with
more than you can handle. The part-time stock picker probably has time
to follow 8 to 12 companies, and to buy and sell shares as conditions
warrant. There don't have to be more than 5 companies in the portfolio
at any one time.
9. If you can't find any companies that you think are attractive, put
your money in the bank until you discover some.
10. Never invest in a company without understanding its finances. The
biggest losses in stocks come from companies with poor balance sheets.
Always look at the balance sheet to see if a
company is solvent before you risk your money on it.
11. Avoid hot stocks in hot industries. Great companies in cold, non-
growth industries are consistent big winners.
12. With small companies, you're better off to wait until they turn a
profit before you invest.
13. If you're thinking about investing in a troubled industry, buy the
companies with staying power. Also, wait for the industry to show
signs of revival. Buggy whips and radio tubes were troubled industries
that never came back.
14. If you invest $1000 in a stock, all you can lose is $1000, but you
stand to gain $10000 or- even $50000 over time if you're patient.
The average person can concentrate on a few good companies, while the
fund manager is forced to diversify. By owning too many stocks, you
lose this advantage of concentration. It only takes a handful of big
winners to make a lifetime of investing worthwhile.
15. In every industry and every region of the country, the observant
amateur can find great growth companies long before the professionals
have discovered them.
16. A stock-market decline is as routine as a January blizzard in
Colorado. If you're prepared, it can't hurt you. A decline is a great
opportunity to pick up the bargains left behind by investors who are
fleeing the storm in panic.
17. Everyone has the brainpower to make money in stocks. Not everyone
has the stomach. If you are susceptible to selling everything in a
panic, you ought to avoid stocks and stock mutual funds altogether.
18. There is always something to worry about. Avoid weekend thinking
and ignore the latest dire predictions of the newscasters. Sell a
stock because the company's fundamentals deteriorate. Not because the
sky is falling.
19. Nobody can predict interest rates, the future direction of the
economy, or the stock market. Dismiss all such forecasts and
concentrate on what's actually happening to the companies in which
you've invested.
20. If you study 10 companies, you'll find 1 for which the story is
better than expected. If you study 50, you'll find 5. There are always
pleasant surprises to be found in the stock market -
companies whose achievements are being over looked by Wall Street.
21. If you don't study any companies, you have the same success buying
stocks as you do in a poker game if you bet without looking at your
cards.
22. Time is on your side when you own shares of superior companies.
You can afford to be patient - even if you missed Wal-Mart in the
first five years, it was a great stock to own in the next five years.
Time is against you when you own options.
23. If you have the stomach for stocks, but neither the time nor the
inclination to do the homework, invest in equity mutual funds.
24. Among the major stock markets of the world, the US market ranks
eight in total return in the past decade. You can take advantage of
the faster growing economies by investing some portion of your assets
in an overseas fund with a good record.
25. In the long run, a portfolio of well chosen stocks and/or equity
mutual funds will always outperform a portfolio of bonds or a money-
market account.
In the long run, a portfolio of poorly chosen stocks won't outperform
the money left under the mattress.