Page Industries(Jockey)-A Recession free business

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Anyone tracking Inner garments space closely (in the markets)?

Two main listed brands Jockey (Page Inds) & VIP (Maxwell) are covered in the newspaper BS today. 

Hence this new topic on the day which might have seen many market participants lose their chaddi-baniyans.

Maxwell Industries, part of the innerwear brand VIP, is planning to ramp up its turnover up to five-fold through diversification, inorganic growth and thrust on exports. 

The company is tapping the US and European market for its export growth, and is also scouting for acquisitions in the international market. 

Maxwell Industries estimates to register Rs 210 crore turnover in this financial year with exports revenues comprising Rs 10 crore. 

The company expects to clock Rs 1,000 crore turnover in the next five years with VIP, which estimated to contribute Rs 450 crore to the kitty. 

It is targeting smaller cities to open 250 Green Room, its exclusive retail stores, which would offer all the company brands under one roof.

Jockey has embarked on a repositioning initiative to establish itself as a ‘lifestyle’ brand with a focus on leisurewear segment. 

As a part of the strategy, the company is expanding its product offering for women, creating super-premium categories, increasing visibility by opening more outlets and focusing on non-innerwear products such as pajamas and gymwear to move up from being aspirational brand to lifestyle brand. 

Page Industries is the licensee of Jockey International Inc (US), for manufacturing and distributing products of this brand in India and Sri Lanka. 

The men’s innerwear segment, which accounts for a majority of 74 per cent of the company’s sales, would also see introduction of a super-premium range in the near future

Edited by basant - 03/Oct/2009 at 10:57pm