Great Turnaround results today for Q1 - PAT at 20 crores against 3 crores of last year Q1.Will this be the poster boy of the domestic consumption theme with priceless brand moat like the Taj for the high end consuming segment and Ginger for the middle class ? Price comfort also from fact that Tatas investing at Rs.103 per share which is 35% premium to cmp.Int costs will further reduce once promoter money comes in.