One brand, which I hope closes sooner rather than later is "Pan Parag". I dont "Pan Parag" or "Tulsi Zarda" in India in 2010. I know Kothari Products will not agree with me. |
Bubble, watch where you are going. You just stepped on cow dung :)
One interesting brands that will not work as much as its brand's strength from the stock market point of view is SBI. Any ideas why? |
In my books, SBI is a terrible brand. This is my year 2002 story - not a work of fiction, it actually happened to me -
I didn't have a credit card with me at that time. So I walked into the friendly neighborhood SBI bank branch to get the application. I saw a dog sleeping nicely at one corner. I'm not talking about an employee - I'm talking about a
real dog! Anyway, I approached a friendly smiling middle-aged gentlemen. The conversation went something like this -
Me: Hi, I want to apply for a credit card.
Gentleman: Loan? You want a loan?
Me: No, No. I want a credit card. Do you have the application form?
Gentleman: Saar, credit card is like a loan. We don't have the form with us.
Me: Oh ok.
Gentleman: Go to ICICI Bank. They give credit cards quickly.
Me: