Joined: 29/Mar/2007
Location: India
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Posts: 4243
Posted: 20/Jul/2009 at 12:46pm
How important is a "brand" when it comes to selling paper? According to me, branding for paper is as "less important" as branding for something like steel.
How important is a "brand" when it comes to selling paper? According to me, branding for paper is as "less important" as branding for something like steel.
What a relief you didn't take this topic down another road !
Joined: 29/Dec/2007
Location: India
Online Status: Offline
Posts: 1283
Posted: 20/Jul/2009 at 1:22pm
Its not just branding the plain paper ...its branding the dairies, books,calendar and all paper related stationery...something like what ITC does which i just using their name and capitalizing on the distribution.
The company has reorganied its business. It has demerged its business and the company in its current form is more a concumer company rather than a commodity company.
Comparing the financials of the new avtaar with the old avtaar is therefore, not a right way of looking at BILT.
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