Third generation to head $1 billion (sales) Godrej Group, whose businesses include soaps, hair dyes, office furniture and mosquito repellent. One of Mumbai's biggest landowners, has benefited from rising real estate prices. Adi Godrej has been on a restructuring move of sorts. Godrej spent the past couple of years selling un viable businesses and growing emerging ones. His flagship company Godrej Consumer seems to be on a stronger footing. The hair color market has shown tremendous growth and with India's demographic profile skewed in favour of the younger generation Adi Godrej will have to help many Indians colour their hair before his business reached maturity.

Adi Godrej once remarked that in Europe and the west the hair colour market is suibstantially larger then the soaps market. In India the soap market is currently in multiples of the hair colour market. Godrej expects this anamoly to correct soon. Broadly Adi Godrej is not a Sunil Mittal he prefers to take things as they come along and is interested to change the pace a bit not the direction.

"Godrej touches lives of millions of Indians everyday. To them it is a symbol of enduring trust and reliability in a changing world," the group's Web site quotes him

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